Who Is Matt George?

I'm a charismatic, people loving 39 year old with a relaxed approach and passion for motorsports and business. Having founded and exited a 14 year old award winning mountain bike company, I decided to bring my diverse CV of business and partnership experience to the motorsport industry.

In December 2024 I met professional racing driver Dino Zamparelli. He asked me to look after the partnerships linked to Porsche Carrera Cup team, Eden Motorsport for the 2025 season. In October 2025, I set up Motorsport Connect, a small commercial agency. 

Make sure you follow me on my social media to see what its like working at the sharp end of motor racing.

If you're interested to know how I can help grow your business through a partnership in motorsport, please get in touch via the details on my contact page.

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